Markučiai is a residential neighbourhood in the northern part of Vilnius — quiet, green, and closer to the airport than most people expect. The development needed a brand that matched the place: reserved but alive, rooted in nature without being rustic.
Primary audience: international couples looking to step back from city pace without fully leaving it. An Uber ride from the airport; a short walk from the forest.
Establish a solid foundation for a reserved, yet friendly and thriving community. The identity needed to carry across print, digital, and physical touchpoints — from brandbook to website to environmental signage. Restrained palette, generous whitespace, a mark that holds at any scale.
